Reines Kaschmir
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FRAJULE x Südfrankreich
Born from the meeting of a minimalist creative and a timeless design studio, this collection combines refined aesthetics with thoughtful craftsmanship. Their shared vision results in pieces that are both elegant and understated.
Our trousers
Chapter One: Salt & Cashmere
Atlantic of phantasy
Leafline Set
Choose your occasion
Two. One set. Infinite.
As a dress: flowing, feminine and effortlessly elegant.
Skirt and sweater set: casual, cozy and perfect for everyday use.
#1
design
Design means reduction to the essentials. We create every design ourselves, right up to the prototype stage.
Creativity creates space for personality.
Every detail has a purpose, every shape a story.
Lightness meets structure – harmonious, timeless, authentic.
It's not about trends, but about balance.
#2
material
Material is the origin and soul of every piece.
Natural fibers, chosen with care and feeling.
Soft on the skin, powerful in effect.
Quality you can feel – day after day.
In harmony with nature and responsibility.
Honest. Tangible. Lastingly beautiful.
Our yarn suppliers
The beginning of Frajule
The idea for Frajule was born in 2023. That year marked the beginning of everything: initial design sketches, the search for suitable natural yarns and experienced knitters, the setup of the shop, and the development of our brand identity. It was a year of visions, experimentation, and laying the foundation for everything that followed.
The step outside
In 2024, the Frajule shop officially went online and our first products were released. We also traveled to Pitti Filati in Florence to gain new insights, discover exciting materials, and further refine our creative direction. A year full of inspiration, growth, and the beginning of our public journey.
Further development & new horizons
In 2025, we will further refine our manufacturing, optimize processes, and strengthen the craftsmanship of our pieces. We also visited Tranoï Femme in Paris – an inspiring step that broadened our creative vision and provided new impetus for future collections.