The people in the studio
We think of knitting as wearable art.
Elke runs the studio together with her sister and daughter. Three perspectives combine to form a common approach: to design clothing as something personal.
Nature, the body, and the manufacturing process form the core of our work. We see the fact that clothing comes closer to people than almost any other product as a special responsibility.
Therefore, we work exclusively with natural yarns without synthetic additives. The materials used are certified, traceable in their origin, and biodegradable.
We consciously produce on a needs-oriented basis – with attention to material, time, and the resources that underpin them.
Ely
Ely – Development and Responsibility
Ely develops pieces based on a sketch, guided by a clear vision. Sometimes there's also a technical plan. However, the form becomes more precise during the work itself. Proportions, accentuations, color effects, and transitions develop through interaction with the material. The construction is body-oriented – and yet remains open to the direction that emerges during the process. In this progression, the signature style solidifies. The work gains clarity in its creation. With each decision, the connection to the piece grows.
Only natural materials are used, which last well on the skin, in everyday life, and over many years. They remain part of a living context and allow for further development.
Ely has worked for many years as a mediator and executive coach. Her work revolves around attitude, clarity, and development – including in the studio.
As a teenager, she knitted for exclusive shops and financed her way through it. Drawing and form studies accompanied her from the beginning.
FRAJULE combines both: analytical precision and artisanal intuition.
Julie
Perception & Image
Julie translates the works into images and spaces.
She develops FRAJULE's visual language as a precise observation of material, body, and movement.
Her work shows how a form changes when worn and how it affects the space.
In addition to the visual work, texts are created that explain the working methods, materials, and decisions.
Her images convey what the works are about – without explaining them.
Heike
Reflection & Technology
Heike accompanies the studio as a reflective discussion partner in the development process.
Through collaborative exchange, constructive decisions are reviewed, proportions are questioned, and structural solutions are further developed. Their technical perspective brings clarity to the structure and execution of the work.
Our DNA
Naturally
FRAJULE works with pure natural yarns from selected countries of origin and spinning mills that we trust in terms of ecological and humanistic responsibility and quality.
Unmistakable
Our works are sculptural knitted compositions with a clear signature – each result carries its own story, its own lines and its own intensity.
Artistic
FRAJULE conceives of knitwear as "Visions to Wear": artistic, profound and created with great dedication - as a companion for decades and as art that accompanies everyday life.
The idea
The idea for Frajule was born in 2023. That year marked the beginning of everything: initial design sketches, the search for suitable natural yarns and experienced knitters, the setup of the shop, and the development of our brand identity. It was a year of visions, experimentation, and laying the foundation for everything that followed.
The step outside
In 2024, the Frajule shop officially launched and our first products were released. We also traveled to Pitti Filati in Florence to gain new insights, discover exciting materials, and further refine our creative direction. A year full of inspiration, growth, and the beginning of our public journey.
Further development & new horizons
In 2025, we will further refine our manufacturing, optimize processes, and strengthen the craftsmanship of our pieces. We also visited Tranoï Femme in Paris – an inspiring step that broadened our creative vision and provided new impetus for future collections.
