FRAJULE is the collaborative work of three women:
Three perspectives, one attitude: We think of knitting as wearable art.
FRAJULE
Visions to wear
We, two sisters, along with our daughter and niece, Franziska Julie, are the minds behind FRAJULE - Visions to Wear. Our name is a loving combination of "Franziska" and "Julie" and represents our unique, uncompromisingly luxurious designs made from pure natural yarns.
Elke
As CEO of FRAJULE, my mission is to offer you exclusive natural yarns from premium Italian mills and a service experience that truly lives up to its name. My many years of international entrepreneurial experience and my knowledge of the textile industry ensure quality and reliability in our collaborations with customers, ateliers, and production partners.
Julie
Co-founder and visual voice of FRAJULE. With my photographic eye, I shape campaigns, scenes, and visual worlds in which each edition unfolds like a silent work of art.
Heike
As an engineer and architect, I contribute my in-depth understanding of innovative technical solutions to FRAJULE. This allows us to realize our Visions to Wear precisely and resource-efficiently – so that you can enjoy your garment for many years to come.
Our DNA
Naturally
FRAJULE works with pure natural yarns from selected countries of origin and combines them with conscious design so that each piece unites material, origin and feel in a harmonious, natural balance.
Unmistakable
Our creations are sculptural knitted compositions with a clear signature – each edition carries its own story, its own lines and its own intensity, which is immediately recognizable as FRAJULE.
Visionary
FRAJULE thinks of knitwear as “Visions to Wear”: artistic, profound and far beyond seasons – created as soulmates for decades and as a reference for luxurious knitwear with attitude.
The beginning of Frajule
The idea for Frajule was born in 2023. That year marked the beginning of everything: initial design sketches, the search for suitable natural yarns and experienced knitters, the setup of the shop, and the development of our brand identity. It was a year of visions, experimentation, and laying the foundation for everything that followed.
The step outside
In 2024, the Frajule shop officially launched and our first products were released. We also traveled to Pitti Filati in Florence to gain new insights, discover exciting materials, and further refine our creative direction. A year full of inspiration, growth, and the beginning of our public journey.
Further development & new horizons
In 2025, we will further refine our manufacturing, optimize processes, and strengthen the craftsmanship of our pieces. We also visited Tranoï Femme in Paris – an inspiring step that broadened our creative vision and provided new impetus for future collections.